This Impact Report is a multi-page document cataloging and recapping the events, programs, and impact of Creative Reaction Lab over the course of the years 2021 through 2023.
The creation process of the report required sketching, appropriate document setup, gridded layouts, typesetting, style guides, illustration, photo manipulation, and the transfer of spreadsheet information and statistics to a readable and accessible format with visual appeal.
The report was created and edited over the course of several months, with input from team members and feedback received from weekly check-ins and digital communication.
The color, illustration, treatment, and type choices uphold Creative Reaction Lab's branding, remaining informative but not rigid. The report balances playful expression with clear intent and purposeful, organizational design choices.
